Alongside his consulting work, Robert authors a series of papers and reports covering topical subjects in the mobile industry.  They couple specific research with many years’ experience and knowledge of the sector to provide an analysis of the key issues, useful insights and specific recommendations for operators.

Recently published reports in 2016 and 2017:

  • Global Digital Players – Threat and Opportunity Update;
    • What threats and opportunities do the activities and new technology investments of digital players such as Alphabet and Facebook present to MNOs and what actions should they take.
  • Churn Retention Strategies Update;
    • What lessons can be drawn for other MNOs seeking to reduce subscriber churn on a long term basis.
  • Personalising vs Customising – Risks and Rewards;
    • Looking at the application and potential application of personalisation in the mobile telecoms sector.
  • Numbers vs Value: Commercial Implications of Marginal Customers;
    • Essential reading for any MNO facing falling market prices and a growing marginal customer base.
  • New Retention Strategies and Impact Assessment;
    • A look at the characteristics of the churning market, reasons for churn and means of addressing them
  • Developing Own-Branded MNO OTT Apps;
    • An assessment of the merits of own-brand solutions compared to partnerships with leading brands

Earlier reports include:

The reports can be purchased individually or as part of a subscription programme.